OUR TRUE PHILOSOPHY #GOLDFEVERHAIR Gold Fever Hair Extensions are brought to you by the latest generation of the Gold family. Pioneering in the Hair Industry has thus resumed! Our Exclusive sourcing, our knowledge of processing & our new technology once again enable us to provide the finest quality hair extensions in the world and resume our tradition of a lifelong commitment to excellence. Gold Fever Hair Extensions exclusively use Indian Ritual Hair that is 100% Ethical & Traceable. We personally oversee what we buy and how it is processed in our new bespoke facilities thus ensuring that only the highest quality product is brought to market.
Gold Fever Ethicality Promise
Genuine Indian Ritual Hair has become the most expensive on the market and is absolutely Traceable. Gold Fever because of its long standing reputation and credibility in the industry has access to supplies of Indian Ritual Hair throughout India which is the only hair Gold Fever utilises. This coupled with generations of expertise and pioneering in advanced hair processing methods permits us, as you will see, to offer you the best hair available worldwide and of unquestionable ethical origin.Thick & Luxurious.
Gold Fever Hair strands are thick and luxurious, all the way down, and without the “stringy” ends regularly encountered in today’s market place. “Stringy” ends in a strand occur when the individual hairs that make up that strand are of noticeably different lengths. The word “Taper” defines the difference between the shortest and the longest hair in an individual strand. The greater the taper the less expensive is the raw material at source since large quantities of short hair would be present. The greater the amount of short hairs in a strand the more hair strands that would be needed to achieve volume at the ends. Gold Fever removes these short hairs in order to permit fabulous and luxurious volume at the ends and with less strands having to be purchased in order to achieve this.
Double drawn hair refers to hair that has undergone a procedure in order to remove the short regrowth hair referred to above. The individual hairs in double drawn hair are substantially of the same length. It stands to reason that, since raw hair is sold by weight and length, double drawn hair is substantially more expensive and valuable than single drawn hair which, as mentioned, contains large quantities of short hair. Larger quantities of raw hair need to be purchased in order to achieve significant quantities of long and even length double drawn hair. This hair is much more suitable for the creation of a quality hair extension application in so far as it permits the desired volume in the scalp area and at the same time achieving the desired fullness at the ends. This minimises the amount of strands required and also results in a much more comfortable experience for the wearer.
The ground breaking osmosis process, perfected by her brother David in 1991 and which avoided the traditional bleaching of dark hair and the damage it caused was revisited and brought up to date by Katie Jane into new modern formulations now incorporating enzymes and environmentally friendly products. The same applies to the coloration process. Suppliers from the early days and who remembered Katie and her family were thrilled at the opportunity to offer updated and much more eco-friendly and organic chemicals to Katie’s new venture, on an exclusive basis, happy to be part of the revival of such an important heritage.
Eco Friendly & Organic Hair treatment
The world of chemicals has changed significantly towards eco-friendly and organic products and Katie was quick to recognise just how much more effective and gentle they were on the hair. This also happily resonated with her passion towards respecting our environment. The result is a quality of hair far superior to anything Katie Jane and her family, with all their experience in the hair industry, have ever encountered.
Gold Fever Genuine Remis Hair
This hair is called Remis which is in fact a French word derived from “remettre en ordre” which means “to sort out”. In the hair industry remis hair should imply that all the hair is healthy, with its cuticle intact and all cuticle facing in the same direction just as hair grows on a person’s head. The fact that the hair is all facing in the same direction is vital in the avoidance of tangling and matting since cuticles facing in opposite direction to one another would act very much as Velcro and thus get caught on one another.
Mother Nature intended the hair to have cuticle since it locks in the right amount of humidity, strengthens the hair and protects it from adverse environmental conditions. Healthy hair with its cuticle intact will have an attractive natural sheen to it. The cuticle layer of the hair is primarily where the colour molecules are present and thus this quality of hair will be extremely more resistant to colour fading than hair without cuticle. The healthier the cuticle the more the hair will hold a curl or a perm and the less likely it is to dry out after chemical procedures or exposure to the elements.